LinkedIn Elevate opens to the enterprise, gets audience reach analytics
In the age of social media, companies turn to employees as brand
ambassadors. These are the people who add credibility to any company in
terms of expertise and thought leadership. It’s because of this that
LinkedIn launched its Elevate service
earlier this year, and five months later, the service is now available
to large enterprises (those with more than 2,000 employees).
Elevate allows users to track their audience demographics in order to better understand who’s engaging with their content.
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Elevate shows employees how sharing is helping strengthen their
professional brand…if employees don’t see how they benefit from sharing
content, their engagement will wane.”
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