H&M's Limited Supply of Balmain Overwhelms Stores, Website
Long lines, a broken website, and even some scuffles. All in the name of fashion.
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Balmain, an haute couture French fashion house, became a buzzy brand
with a younger set under the creative direction of Olivier Rousteing, a
29-year-old star designer who has a massive presence on Instagram. Its
collaboration with H&M, announced in May, built up months of hype
through ad campaign images and lookbooks.
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