How Revolve Clothing took its L.A. brand global

Revolve is on track to bring in $455 million this year, a 50 percent year-over-year increase from 2014.
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As an online-only company, Revolve has relied on user-generated content to drive customer confidence, since they can’t see and try on products in physical stores. Its RevolveMe program encourages customers to tag their Revolve-bought outfits with the hashtag for a chance to be featured on the website’s homepage. All of the #RevolveMe content is made shoppable in the homepage corral. Karanikolas said its responsible for driving millions of dollars in sales a year.

http://digiday.com/brands/revolve-clothing-took-l-brand-global/
https://instagram.com/explore/tags/revolveme/