Online Advertising Fraudsters Turn to ‘Ad-Injection’ Scams
Bots can also be used to inject unwanted ads in their browsers,
slotting in additional ads in pages where no ads would usually be, or
layering them on top of legitimate ads. The practice is on the
rise. In a recent study of a major U.S. publisher’s site, ad fraud
detection firm WhiteOps found that injected ads comprised greater than
3% of all impressions.
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According to ad fraud detection firm Forensiq, ad-injection was
responsible for around 12.5% of inventory it saw offered for sale
through real-time automated ad auctions during September. In October
that portion had grown to around 16.5 %, the company said.
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