Altitude Digital is a video SSP (supply side platform) that helps
publishers monetize the videos on their site through advertising.
It aims to differentiate itself from other video SSPs in the
market by pulling a number of third-party verification tools —
such as Integral Ad Science, Moat, and DoubleVerify — into one
dashboard so publishers can assure advertisers their ads
were served to human traffic (rather than bots) and protect
themselves from ad fraud.
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When Altitude Digital was founded, in 2009, it was more
of an ad network that allowed advertisers to serve ads
across a range of sites such as
The LA Times, eBaumsworld, and Photobucket. Ad networks
make money by taking a cut of this changeable ad spend, whereas
companies that offer tech platforms — while still often taking a
cut of media spend — tend to make their money with more
predictable monthly-recurring software fees.
http://www.businessinsider.com/altitude-digital-ceo-jeremy-ostermiller-replaced-2016-11?r=US&IR=T&IR=T
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