fredag 25 november 2016

Apple mysteriously stopped disclosing how much it spends on ads

Apple's advertising expenses rose 50% to a record $1.8 billion in 2015.



However, Apple's SG&A costs were down 1% year-on-year to $14.1 billion. In 2015, that figure — of which staff salary will make up a large proportion — had increased 19% year-on-year. 



http://www.businessinsider.com/apple-stopped-disclosing-ad-spend-2016-11?r=US&IR=T&IR=T

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