You need Instagram to make it as a model, even if you’re Kendall Jenner

According to Forbes, the world’s 20 highest-paid models have 200 million Instagram followers between them, and they made a total of $154 million between 2015 and 2016. Jenner was the number-three earner, a 150-percent jump from the prior year, pocketing $10 million from brands including Estée Lauder and Calvin Klein. Tied was Karlie Kloss, who advertised for 18 different brands, no doubt thanks to her 5 million-plus followers.
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Clarke said that casting via selfies should come with a warning: For one—thanks to “Facetune and filters, and tricks for lighting and angles”—the person you’re seeing online can be very different than who you wind up meeting in person. 

http://www.glossy.co/instagram-effect/you-need-instagram-to-make-it-as-a-model-even-if-youre-kendall-jenner
http://www.forbes.com/sites/natalierobehmed/2016/08/30/the-worlds-highest-paid-models-2016-karlie-kloss-and-kendall-jenner-storm-top-three-with-10-million-apiece/#2e09f132e17f