Instagram wants you to shop without always having to interrupt your
scrolling with a browser window. That’s why today it will start showing shoppable tags on photos from 20 retail brands like Kate Spade and JackThreads to iOS users in the US.
The retailers tag products in their photos, which are hidden behind a
“Tap to view products” button. After selecting their product of choice,
users see an in-app details page with a specific product’s price,
description, additional photos, and a “Shop Now” button to buy it on the
web.
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Eventually Instagram wants to add a “Save” feature so you can bookmark
product posts as you browse and come back to them. Users aren’t always
ready to buy on impulse.
https://techcrunch.com/2016/11/01/instagram-shoppable-photos/
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