Companies Outbrain and Taboola are the biggest, says the NYT, but you
may also have seen advertising sections from Revcontent or ZergNet float in around, too.
Executives for the content-serving companies, as you might expect,
defended their business. Taboola CEO and founder Adam Singolda told the
NYT, “The vision is to index the entire web and bring the best, most
personalized stuff to people.” If it’s working right, it can “introduce
you to things people may not even know about but like.”
--
Change Advertising, a non-profit dedicated to, as you might guess,
changing advertising, analyzed content ads appearing on 41 sites and
found that while just over 60% of the links did indeed go to some kind
of legitimate advertiser or publisher, a solid 26% went to straight-up
click bait content-aggregators that themselves went to more ads.
https://consumerist.com/2016/10/31/some-online-publishers-backing-away-from-those-fake-around-the-web-ads/
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