WPP will spend at least $5 billion (£4.1 billion) of its clients money
on Google ads this year, the advertising agency holding company's CEO
Sir Martin Sorrell said on its third-quarter earnings call on Monday.
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As for Facebook — where WPP spent $1 billion (£830 million) in 2015 — the relationship isn't quite as good.
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Unilever CMO Keith Weed has called on digital media companies, including Facebook, to provide what he calls the "3Vs"
— viewability, verification, and value — to prove they are being
transparent about the success of ad campaigns on their platforms.
http://www.businessinsider.com/wpp-google-spend-5-billion-relationship-better-than-facebook-2016-10?r=US&IR=T&IR=T
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