The furniture is also sold according to some unique economics. In many
cases, Ikea’s famously affordable pieces get dramatically cheaper year
after year.
--
As we tour Ikea’s unique economics, you may want to have a seat in the
company’s Poäng chair, 1.5 million of which are sold each year. Ikea’s
been hawking them around the world for the past four decades.
Although Baxter can’t yet prove its particulars — more data cleaning and analysis is necessary for her ultimate Ikea project — there is a sort of evolutionary dynamic at play in the annual Ikea catalog: survival of the fittest furniture. She noticed that the company tends to discontinue products that remain expensive. “If they can’t figure out how to make them more cheaply, or retool them or slightly redesign them, it seems like the things disappear,” she said.
http://fivethirtyeight.com/features/the-weird-economics-of-ikea/
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