Unsolved mysteries: In the age of automation, why are there still so many media buyers?

- buyers were evolving into tech strategists

-buyers were evolving into account managers and creative consultants.

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And even automated systems need human risk management, said Kunz. “Media buying has evolved into a complex role of media evaluation,” said Kunz.

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Programmatic in TV is still far away.

http://digiday.com/agencies/unsolved-mysteries-still-many-media-buyers/