October 31, 2016
The brainchild of a YouTube sensation, Ipsy is bringing in $150 million a year.
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With 2.2 million followers on Instagram and 3.1 million on Facebook,
Michelle Phan is a beauty dynamo. The launching point of her empire is a YouTube
channel, where she has amassed 8.7 million subscribers since 2006. The
29-year-old former waitress came into prominence as a result of her
channel, where she shared tips on how to take a selfie and how to fix
shattered blush. Since becoming one of the most followed beauty vloggers
on the site, she has walked the fine line between the earnest beauty
product recommendations that first gained her a following and her
burgeoning businesses. Among her commercial interests are the beauty-box
subscription service Ipsy, a makeup line called em by Michelle
Phan, and the lifestyle network Icon.
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