No one knows how big the potential U.S. market for music subscriptions
is, but if approximately 100 million households have some kind of cable
TV subscription and 47 million subscribe to Netflix, there’s plenty of
room for growth. “The question isn’t whether we’ll get to 50 million
streaming subscriptions,” says Russ Crupnick, managing partner of the
consultancy MusicWatch. “The question is how long it will take.”
--
The streaming business also will require labels to fundamentally change
how they operate. First, they’ll need to shift promotion and marketing
efforts to drive consumption rather than transactions. Second, as
smartphones increasingly are used to consume video content, labels need
to produce more of it.
Inga kommentarer:
Skicka en kommentar