Why ageism is adland's next frontier

IPA (The Institute of Practitioners in Advertising) data confirms that the cliché that "advertising is a young person’s game" is more than just a lazy stereotype. The average age of employees at all IPA member agencies is 33.7, a figure that has remained static since 2009
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Campbell believes that the digital culture the industry has colluded in creating is frightened of creative ideas as it is driven by an overwhelming desire to weigh and measure any given approach. "Over the last 25 years, creative people have been sidelined," he adds.

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The scientific data shows that some creative types – such as lyrical poets and mathematicians – tend to have early creative peaks. Whereas others – among them historians and philosophers – are prone to later peaks and gradual, even negligible, declines. I haven’t found any scientific data on where admen fit in. But 72-year-old Sir John Hegarty seems to be as creative as ever and 71-year-old Sir Martin Sorrell shows no sign of acting his age. To stay creative and original in later life, it helps to be willing to do new things.

http://www.campaignlive.co.uk/article/why-ageism-adlands-next-frontier/1416455
http://www.ipa.co.uk/