Optimera: A YouTube star with 7.5 million subscribers explains how she makes money

tisdag 10 januari 2017

A YouTube star with 7.5 million subscribers explains how she makes money — and how the industry is changing

When 22-year-old Eva Gutowski first started making YouTube videos in college, she thought of it just as a way to help her broadcast journalism major.
--
The first time she thought about her videos as a business was when she signed to Fullscreen, a network the helps promote and develop stars on places like YouTube, in exchange for a portion of ad revenue. The underlying ad revenue began to provide enough of a baseline income for her to think about it as a career.
--
In a nutshell: She has to be everywhere.
“YouTube channels are home,” Gutowski explained. "But other platforms [like Snapchat, Instagram, and so on] are excellent way to show off personality.” And what audiences want is a full 360-degree view of your life, she said.
--
A big source of revenue for Gutowski, like other YouTube stars, is working with brands on sponsored posts or videos.
--
While Instagram used to be just a complement to YouTube, it has often become the main event for brands.