Mozilla today revamped
its “brand identity”: a new logo, font, color palette, language
architecture, and imagery. This is the first time the company, first
founded in February 1998, has done such thorough brand refresh.
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The biggest change is of course the logo (see the old one here).
The biggest standout is the inclusion of “://” in place of “ill” to
emphasize the company’s ties to the internet. Mozilla says it is
“committed to the original intent of the link as the beginning of an
unfiltered, unmediated experience into the rich content of the
internet.” Its color palette is derived from the highlight colors used
by Firefox and other browsers.
The new font, called Zilla, is free and open to all. It was created by
Typotheque, a historic Mozilla partner that was the first type foundry
to release web-based fonts.
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