Indian shoppers turn to overseas e-commerce

Despite the growing success of domestic e-commerce platforms, a new PayPal and Ipsos study finds that Indian shoppers are also spending heavily through overseas e-commerce sites, Quartz reports.
In fact, Indian shoppers spent more than $8.7 billion on international e-commerce sites in 2016, a 6.7% increase compared with 2015, the report found.
That amount is still less than the $31 billion domestic e-commerce market, but it shows that Indian shoppers are regularly turning to overseas sites for certain shopping needs.

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