Button, the NY-based startup that lets mobile apps integrate with one
another, has today announced the close of a $20 million Series B round.
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Though a bit technologically challenging, the premise behind Button is simple: Apps work better together.
A great example is Button’s integration between Foursquare and Uber.
Anyone who is checking out restaurants or clubs on the Foursquare app
can simply tap an Uber button to call a car from their current location.
You can almost think of Button as an ad product within the app landscape.--
Publishers who have loads of content (like Foursquare) can choose to integrate any one of the merchant Buttons available on the Button Marketplace. These publishers drive consumers to make transactions through Buttons (like on Uber) and Button takes home a slice of the pie.
https://techcrunch.com/2017/01/25/button-the-marketplace-for-app-integrations-lands-20-million-in-series-b-funding/
https://www.usebutton.com/publishers
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