In 2017’s “new normal,” luxury brands will have to work a lot harder to sell their pricey goods

Last year a bad one for many companies selling expensive fashion, handbags, and jewelry. For the first time since the financial crisis of 2008, the global market for personal luxury goods failed to grow, stalling at €249 billion (about $258 billion).
The good news is that 2017 should see a return to growth, according to a Dec. 28 report on the global luxury market by management consulting firm Bain & Company.
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Digital sales will keep growing. Last year they accounted for 8% of the industry.

http://qz.com/876963/in-2017s-new-normal-luxury-brands-will-have-to-work-a-lot-harder-to-sell-their-pricey-goods/