Google today announced an update to its AdSense service for showing ads
on websites: The “Show fewer ads” feature, which lowers the number of
ads on a given website, is no longer tucked away in the “AdSense Labs”
tab that’s accessible from the “Optimizations” tab. Now it’s visible to
all publishers, under the “My ads” tab. And now the feature goes by a
new name, “Ad balance.”
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By only showing your best-performing ads, you may see a minimal drop in
your earnings. However, these changes may result in an overall earnings
increase, since an improvement of the user experience often leads to
users staying longer on your site and engaging with more of your
content.
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