Omega will, for the first time, offer online sales of its newest timepiece, the Omega Speedmaster “Speedy Tuesday,” also the moniker of its Instagram sales promotion. In the past, watch brands have been hesitant to embrace online selling, but recently watchmakers have launched campaigns that emphasize social commerce.
https://www.luxurydaily.com/omega-leverages-instagram-for-limited-edition-purchase-path/
https://www.omegawatches.com/speedytuesday/
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