People in North America spent $53.3 billion on legal, medical,
and illicit marijuana in 2016.
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The North American legal weed market posted $6.7 billion in
revenue in 2016, up 30% from the year before. The illicit market
generated 87% of total pot sales, down from 90% in 2015.
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Unlike other fast-growing markets, which include
organic foods, home video, and mobile, "the cannabis industry
doesn't need to create demand for a new product or innovation —
it just needs to move demand for an already widely-popular
product into legal channels."
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The popularity of alternative ingestion methods —
such as weed-laced topicals, sprays, and edibles — also fueled
growth in the legal market. Consumers who would never smoke a
joint are finding relief in other products, which offer a wide
array of tastes, strengths, and experiences.
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In Colorado, where cannabis has been fully legal since 2012,
these alternatives grew from 30% of total legal sales in the
first quarter of 2014 to 45% in the third quarter of 2016.
"It's one of the major reasons that people are going to leave the
underground market to go to the aboveground market. It's about
variety," Dayton told Business Insider. "You just can't get these
products on the underground market."
http://www.businessinsider.com/us-canada-marijuana-spending-legal-illicit-2017-1?r=US&IR=T&IR=T
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