According to the Times, Mary Scott, a
president at global marketing agency United Entertainment Group, advises
her clients to spend at least 25% of the cost of their commercial slot
on marketing the ad itself.
--
Google's YouTube encourages users to vote for their favorite Super
Bowl ads (many of which are available before the game) each year with
its YouTube AdBlitz.
The Super Bowl is typically the most-watched television event of the year in the U.S. Last year, it drew nearly 112 million
viewers, just shy of the record 115 million people who watched the game
in 2015. That's a huge platform for advertisers to pitch beer, luxury
cars, and many more shiny products.
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