H&M is jumping into the see-now-buy-now fray.
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H&M
Studio is the retailer’s first insta-fashion collection and will bow at
the company’s annual runway show in Paris on March 1. The line will be
available to at hm.com following the show, and will arrive in select
stores beginning on March 2.
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“Bringing fashion immediately from catwalk to checkout marks a new era
for the fashion industry,” said Pernilla Wohlfahrt, H&M’s head of
design and creative director.
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