Companies are growing tired of relying on so many vendors to fulfill their advertising and marketing needs. The average marketing stack has around 17 siloed, underused applications.
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While companies like Disney, Viacom, and Time Inc. have been spending heavily on content, they’re now turning to technology to maximize their content investments. Disney’s accelerator is investing in a number of companies that help marketers and advertisers increase viewer engagement.
http://venturebeat.com/2017/01/26/winter-is-coming-for-marketing-technology/
http://chiefmartec.com/2016/03/marketing-technology-landscape-supergraphic-2016/
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