Respect The Media Platform in Native Advertising
One of the key factors is that it should have the same tone and attitude
as the editorial content on the media platform. So in order to succeed
with your native advertising you need to thoroughly understand the
platform you’re buying ad space on.
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One of the reasons why native ads works best when crafted by journalists
or copywriters is that they know how to tell a story from the audience
point of view. And journalists in particular are used to adapting their
writing to the style of the platform. This advice is useful in content
marketing as well, but vital in native.
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