This startup has an unusual idea to fight the rise of ad blocking that could just work
Yavli set about building technology that would allow them to specifically target the ad blocker audience with sponsored content.
Depending on the publisher, Yeomans says its sponsored content units
achieve click-through rates of 2.5-4%. In the US, the industry average
click-through rate for display advertising is just 0.08%, according to Google.http://www.businessinsider.sg/anti-ad-blocker-startup-yavli-launches-2015-8/#.Vd2ObVOubcs
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