Disney Is About to Flood the Market With Star Wars Toys

“Star Wars” products generated $2.2 billion in retail sales worldwide in 2013, according to the Licensing Letter. That put it sixth behind such stalwarts as Disney’s princesses and the Hello Kitty brand from Sanrio Co.  

http://www.bloomberg.com/news/articles/2015-08-26/disney-aims-nerf-crossbows-in-global-push-for-star-wars-toys