New research: Companies plan to massively increase spend on marketing analytics

Report $499

It turns out that marketers are spending well over a third of their budgets (on average) on analytics. This in spite of the report finding that levels of confidence in analytics’ ability to generate insight are mediocre, at best.
Digital marketers stay at a job for only 1-2 years.

http://venturebeat.com/2015/08/21/new-research-companies-plan-to-massively-increase-spend-on-marketing-analytics/