Why an Instagram Tweak Spells the Beginning of a Multibillion-Dollar Industry
Moreover, while growth at Twitter and Facebook is largely plateauing,
Instagram expanded at an incredible 50 percent clip in 2014. And its users are considerably younger than those on other major networks.
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Ads can now be purchased by just about anyone, using online ad-buying
tools offered by official Instagram partners. Rather than negotiating
over the phone with a salesperson, businesses can now log onto
third-party sites to create, target and place an ad — self-serve style.
For marketers, this means the ability to automate and scale the
ad-buying process.
Comparisons have already begun to flow in to Facebook’s original ad API launch back in 2011, which spurred the growth of a $15 billion-a-year ad marketplace. Indeed, much of Instagram’s ad potential rests in the data treasure trove collected by its parent company. In June, Instagram opened up ad-targeting tools that tap into user data from Facebook profiles.
Comparisons have already begun to flow in to Facebook’s original ad API launch back in 2011, which spurred the growth of a $15 billion-a-year ad marketplace. Indeed, much of Instagram’s ad potential rests in the data treasure trove collected by its parent company. In June, Instagram opened up ad-targeting tools that tap into user data from Facebook profiles.
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