Victoria’s Secret unclasps selfies’ in-store potential

Each Victoria’s Secret location has put large stickers on a designated mirror section of the store advertising the Tease perfumes. Fans are encouraged to grab a bottle of the perfume or body spray and pose in front of the mirror sticker.

Fans are then asked to upload the photo to social media using the #VSTease and #VSGift hashtags to be eligible for the surprise gift. “In-store selfies tied to social media are a great way for retailers to drive traffic to their stores and engage shoppers,” said Ken Morris, principal at Boston Retail Partners, Boston.
http://www.mobilecommercedaily.com/victorias-secret-unclasps-new-marketing-method-with-in-store-selfie-activations