Here are the new rules for video bloggers to tell their fans when they've been paid by advertisers
The body that writes the UK advertising code has released its first ever guidance
for video bloggers to help them understand how they should inform their
followers when they have been paid by an advertiser to feature or talk
about certain products in their videos.
In effect, the rules issued by the Committee for Advertising Practice
(CAP) advise YouTubers that they must make it clear, upfront, when
they've been paid by a brand.
But there continue to be gray areas. For example: if a brand's PR team
sends an item to a vlogger, but has no control about the video they
produce, the CAP doesn't deem this to be applicable to the advertising
code because, ultimately, the content is controlled by the publisher,
not the advertiser.
Inga kommentarer:
Skicka en kommentar