Wishpond goes “free forever” to shake up marketing automation
Even if you reduce the total marketplace to B2B organizations alone —
those that are more likely to use a marketing automation platform (MAP) —
penetration is still around 10 percent.
Wishpond - The Vancouver-based company, which was founded in 2009, launched its MAP in 2012, and has since attracted over 5,000 users.
Under Wishpond’s free plan, businesses can create an unlimited number of
landing pages, website popups, newsletters and automation campaigns.
The plan enables businesses to generate up to 200 leads, after which
they can sign up for one of Wishpond’s paid plans, which start at $69
per month.
Most marketing automation solutions focus on email marketing at their core. Wishpond, on the other hand, had its genesis in sweepstakes and competitions.
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