PayPal Acquires Modest
Social
media networks are evolving from places where people share and discover
great new things to places where they buy the things they find.
This
new category of shopping is called ‘contextual commerce’. A great
example of this is Pinterest’s Buyable Pins which – in conjunction with
PayPal’s Braintree platform – make it possible for tens of millions of
Pinners to securely buy products pinned from merchants such as
Nordstrom, Neiman Marcus, Gardener’s Supply Company, and Michaels in
just a few taps on an iPhone or iPad.
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