Retailers adapt social media for real-world, in-store sales impact

“Consumers don’t differentiate or think in traditional marketing channels like marketers do – they are constantly connected and the lines between digital, traditional and in-store and continuing to be blurred,”
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Victoria’s Secret is also getting in on the trend with a new effort asking shoppers to take a selfie in front of a display and show it to sales personnel for a free gift.
“Creating an incentive to take a selfie is pretty easy; you really just need in-store signage and hashtag monitoring to manage a campaign,” said Chris Bowler, group vice president of social media at Razorfish. “But this doesn’t require sales associates to be involved, which is a huge barrier to more engaging social shopping experiences.
http://www.luxurydaily.com/retailers-adapt-social-media-for-real-world-in-store-sales-impact/