DistilledU - Competitor Research - 3h 25m

Introduction to Competitor Research 

In SEO, a company’s competitors can be segmented into two major categories: business competitors and search competitors.
Business competitors will sell similar products to you and may operate online or offline.
Search competitors will compete for the same keywords as you’re targeting, but they may not be considered direct business competitors.
https://www.distilled.net/u/competitor-research/