The QR code is back (but not as we know it)

Snapchat’s new functionality of scanning Snapcodes as an easier way to add new friends. The notion is simple: Friend ‘A’ simply opens Snapchat on their phone and pulls up their personal Snapcode. Friend ‘B’ then opens Snapchat on their phone and takes a photo of that Snapcode – then hey presto, friend ‘A’ and ‘B’ have automagically connected on Snapchat.

This got us thinking, “what if a brand could connect like that?” 
There’s no need to download any clunky third-party QR readers as Snapchat has the code-reading functionality embedded within the app – integrating an intuitive behaviour which people open then use every day.

Snapchat can often be a difficult platform to sell into clients. So this begs the question. Where is Facebook’s Snapcode? And a close second question – where are Instagram, Twitter and Pinterest’s?  

https://www.linkedin.com/pulse/qr-code-back-we-know-marcus-tesoriero