A portal to nowhere
Yahoo will soon be a shell of its current self. Today it has a market
capitalisation of $31 billion, but its core business is worth only about
a tenth of that. Most of its market value stems from its stakes in
Alibaba and Yahoo Japan, a separate company.
--
Ms Mayer has spent around $2.2 billion on deals, buying Tumblr, a blogging
platform, and BrightRoll, a video-advertising firm. But Yahoo’s share of
online advertising spending has declined, while that of rivals like
Google and Facebook has risen.
--
As the third-largest web platform in America after Google and Facebook,
Yahoo has plenty of scale, but it does not offer the same level of
specific audience targeting that competitors do. In a recent survey by
Ad Age and RBC that asked advertisers to rank online properties
according to their return on investment, Yahoo came in sixth after
Google, Facebook, YouTube, Twitter and LinkedIn.
Inga kommentarer:
Skicka en kommentar