How-to Discover Trending Videos: 6 Ways to Search Social Media Like a Pro
Many of the major social networks have yet to incorporate video discovery tools that make it easy to find video content.
Trending Topics on Periscope
One tool you can use is
Getxplore.
After you link your Twitter account, you can see both Periscope and
Meerkat streams and enter search queries to narrow down video streams in
your industry.
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Topsy
is another free social search engine that allows you to search video
content by keyword, topic, or hashtag. Another good option is
Twipho,
a is Twitter tool that lets you search what's trending by searching a
keyword, location or specific people. Although Twipho focuses on photos,
you can also search popular videos by adding the word "video" at the
end of your search term to view thumbnail search results of popular
video tweets.
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Trending Topics on Instagram
An estimated
70 million photos and videos are posted on Instagram every day.
Although there is no way to strictly search video content yet, the best
way to return video results is to add the word “video” to the end of
your hashtagged keyword or phrase
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Google
Go to
Google Trends and
in the drop-down menu choose “Trending on YouTube”. Google will display
the top trending videos on YouTube, which can be filtered by country
and date.
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BuzzSumo
A content marketing favorite,
BuzzSumo,
is one of the best tools for discovering trending content - and that
including video. Filter by Content Type > Video, then type in a
keyword idea related to your brand. BuzzSumo will display the videos
with the most social shares, broken down by platform. In the first
column you can see how many Facebook shares each video received and see
which videos are trending in your specific industry.
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