Facebook makes 50% more ad revenue from every US user than it did a year ago

The company’s ad business now generates $US9.86 for every user in the US.

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The spike in US ARPU comes as Facebook has ramped up its video advertising business, with new auto-play video ads that command rich advertising rates. Facebook’s Instagram photo-sharing app has also started weaving ads into the service over the past year.

http://www.businessinsider.com.au/facebook-average-revenue-per-user-is-up-sharply-2015-11