Taco Bell is spending more than $10 million to give customers free food

Taco Bell is reportedly spending at least $US10 million to get customers to try its breakfast on Thursday.

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Giving away the $US2.50 breakfast sandwiches for free will cost Taco Bell at least $US2 million to start, according to a Bloomberg estimate that assumes the 6,000 Taco Bell restaurants participating in the deal will hand out two crunchwraps a minute.
The sandwiches cost Taco Bell about 68 cents to make, Bloomberg reports.
Add to that the cost of advertising the promotion on TV — which likely totals $US2 million to $US3 million.
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Breakfast accounts for roughly 6% of Taco Bell’s sales. Rival McDonald’s, which has the biggest share of the fast-food breakfast market, gets about 25% of its business from breakfast sales, by comparison.
http://www.businessinsider.com.au/taco-bell-is-spending-more-than-10-million-to-give-customers-free-food-2015-11