Is IBM going into the digital advertising business?
IBM announced Wednesday that it was acquiring The Weather Company's B2B, mobile and cloud-based Web properties.
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One of The Weather Company's digital properties is WeatherFX, a
marketing platform that uses the weather to determine ideal digital ad
placements.
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"The (digital advertising platform) area is pretty crowded," he said. "I don't know if that is the place they're going into. But even without going into the space, given that they are in the business of big data, in many ways it could be a benefit for a company's advertising."
"The (digital advertising platform) area is pretty crowded," he said. "I don't know if that is the place they're going into. But even without going into the space, given that they are in the business of big data, in many ways it could be a benefit for a company's advertising."
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