PeopleLinx announces new release as sales tech landscape takes shape
PeopleLinx got its start back in 2009 with two early LinkedIn employees
who recognized sales and marketing teams could be using LinkedIn in more
powerful ways.
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The company has evolved hugely since then, building a self-learning tool
with a deep integration into your company’s CRM to automate much of the
manual “social selling” processes, like building and tracking Twitter
lists and seeding customers or prospects with relevant content. With B2B
sales and marketing becoming such a content-driven industry, especially
in the prospecting phase, PeopleLinx’s ability to automate much of this
process — the key being the deep CRM integration — allows the tool to
go into your individual deal flow in Salesforce (or other CRM) and make
customized recommendations on what to do next.
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