Why Americans are worth more than you on Facebook
Around half of Facebook’s revenue comes from the United States according to the latest earnings report.
This means the 217 million active users in the US and Canada contribute
as much to Facebook’s revenue as the 1.3 billion from the rest of the
world.
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A big driver of these differences is the value of a user to an advertiser. Across all media, American advertisers will spend the most per consumer in 2015 – $589.29. Australian advertisers will spend $509.45 in Australia the Chinese will spend just $39.83.
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