Amplitude Raises $9M For A New Approach To Analytics And Pricing

When we wrote about Amplitude last year, we noted that it’s trying to undercut competitors like Mixpanel with lower prices and a freemium product. Today it’s going even further in that direction with a new plan that offers Amplitude’s basic features for free, as long as you’re tracking fewer than 10 million monthly user events.
“We’re giving away the same thing that Mixpanel charges $1,000 a month for, completely for free,” said co-founder and CEO Spenser Skates. He added that Amplitude is moving away from a pricing model that focuses on the volume of data you’re trying — he called that model “incredibly painful” and “really bad for analytics culture.”
http://techcrunch.com/2015/08/05/amplitude-series-a/