Building an Analytics Pipeline in 2015
Using a single analytics tool or relying on logs from a single source is a fast way to get started but is rarely sufficient. You’ll realize you need a better data strategy when attempting more detailed analytics tasks: cohorting customers based on segments available in multiple data sources, analyzing long time scale trends, or making data available to other applications. Unfortunately, you’ll quickly reach the limit of your off-the-shelf tool.--
Trifacta, Paxata, and Tamr offer technical tools for transforming ugly log forms to structured rows and columns.
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Google Analytics offers export to BigQuery for Premium customers (~$150k / year).
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New startups like Textur and Alooma are working on plumbing data into hosted RDBMS systems.
http://www.wagonhq.com/blog/building-an-analytics-pipeline
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