Inside Deloitte’s $1.5 billion ad agency

Last year, with the ability to provide everything from strategy to logistics to tax help to agency services, Deloitte Digital did $1.5 billion in revenue.

 Now four years old, the agency part of the business has 6,000 people globally and sits squarely within Deloitte Consulting, its parent company ($34.2 billion in revenue last year).
It’s a bet plenty of Deloitte’s consulting competitors have made, too: Accenture has Accenture Interactive (the third-biggest digital agency network after Deloitte and IBM, according to AdAge DataCenter) while McKinsey has also slowly built an agency arm. 

It also joins tech companies like Adobe and Epsilon, which have added a service component in the form of an agency to their core product offering.

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The agency operates purely on pay-for-performance: It gets paid when an agreed-upon business result is achieved, a growing trend but still a rarity in the agency world.

http://digiday.com/agencies/inside-deloitte-1-5-billion-ad-agency/