The ad tech company that lost 7% in stock value after Apple’s ad blocking plans were revealed explains why it’s not actually a big problem

Criteo’s specialism is working with retailers to target ads at users who are likely to be in the market for buying products. It has been dubbed, by Pivotal Research analyst Brian Wieser, the “poster child” of re-targeting — serving an ad at a customer that has already visited that advertiser’s website or viewed a particular product.
 http://www.businessinsider.sg/criteo-president-and-coo-eric-eichmann-explains-why-the-company-is-not-concerned-about-ad-blockers-2015-8/#.VcGuyrUeEps