The coming collapse of surveillance marketing
The plain fact is that most people don’t like surveillance-based marketing. Study after study (by TRUSTe, Pew, Customer Commons and others) have shown that 90+% of people have problems with the way their data and their privacy are abused online.
http://blogs.law.harvard.edu/vrm/2015/08/03/the-coming-collapse-of-surveillance-marketing/
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